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| Business Relationships that Fit Your Pieces Together |
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Services |
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We know how to
consume candy
bars. No user
manual, no
training
courses, no
long-term
commitment, no
configuration
issues. Candy
bars are
available almost
anywhere. Just
buy and
enjoy—immediate
gratification.
In contrast,
cell phone
service plans
make rocket
science look
easy. Minimum
one-year
commitment,
incomprehensible
pricing, painful
rebate, and six
signatures
required. Is it
friends and
family, or
friendly flim-flam?
We love candy
bars; we hate
cell phone
service plans.
Is your service
a candy bar or a
cell phone
service plan?
We audit the critical
components of
your service
offering to
evaluate the
consumability of
your service.
These components
include specific
parameters in:
► Product
► Package
► Position
► Presentation
► Promotion
► Price |
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As buyers, we make
emotional judgments
almost immediately. The
old window of three
minutes for the first
impression has shrunk to
30 seconds. Even for
high-ticket products and
services, we evaluate
and reject offers
rapidly. Your service
offering must clear
these hurdles
immediately. Take our
service audit to
discover if your service is ready
for the first 30 seconds
with a critical
prospect.
Request the white paper. |
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| Copyright © 2005-2008 One-to-One Business Relationships. |
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