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Is direct mail really obsolete?

 
 
Targeted direct mail campaigns stimulate interest even better than email, but only for specific prospects at critical points in the sales process. Since direct mail costs much more than email, use these campaigns judiciously. Where are your prospects in the sales process? Which ones are ready for direct mail?
The most effective direct mail campaigns are integrated with email campaigns, to identify the precise mail pieces that will interest the recipient. Our direct mail campaigns include complete development, execution, and follow-up:

► Content development and testing
► Targeting
► Printing
► Delivery
► Tracking
► Follow-up with email and telephone

Here’s a secret about direct mail campaigns--they do not generate responses. How do you convert a recipient’s momentary interest in the direct mail into real sales opportunity? Request the white paper.


 
 
 
 
   
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