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Prospect Database - Your Contact list (prospect
database) is the fuel that runs your marketing campaigns. When the
prospect database that is incomplete, incorrect, or insufficient, the marketing
campaign runs out of gas. Every prospect record should include company
data (with
demographic
information) to
identify accounts in your target market. To identify the right people (contacts)
within each company, your database should include complete contact data. Here's
the list for each prospect data record:
► Contact name
(first and last)
► Contact title
(no generic
titles, such as
Manager or
Director. Every
title has level
and function.)
► Contact direct
telephone
► Contact
business email
(No generic
emails, such as
support@ or
info@. No
personal emails,
such as @aol.com
or @comcast.net)
► Contact
direct mail (Not the
corporate postal
address)
► Company name
► Company size
(Revenue /
Employees)
► Company
industry (2
levels, optional
cross reference
to NAIC and SIC)
► Company postal
address
Own or Rent? - Another way to ask this question is, "Do you want
to own or rent your customers?"
Rental lists and
partial lists are
available, but
they have significant limitations. How can you build a long-term relationship
with a one-time use contact list? How will you measure campaign performance when
you can't see intermediate responses from prospects? How can you follow-up
by telephone if your database does not include the telephone number?
Create Your Own Unique Prospect Database
- Your company is unique, your services are unique, your prospects will be
unique. To create your unique prospect database, we work with you to define
your target market, then we create the prospect database that exactly
matches your target market. Get started now:
► Download the
white paper.
► Request the
sample prospect data set.
► Send us your
prospect database requirements
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